Tinytecture was tasked by viral marketing agency Butterbar to design and create a kitchen renovation set and ad campaign for SoFi. Taking almost 3 months of planning, this dollhouse-sized kitchen was constructed in a 70's style with as authentic materials as possible. Complete with old fashioned vinyl flooring and bad floral wallpaper, the entire set was then renovated and replaced with stained floorboards and tiny marble benchtops.
The Facebook campaign was a huge success, hitting 3.5 million views in a fortnight as well as earning airtime during the NBA playoffs.
Project Details
Client: SoFi
Director of Content and Social: Christine Zalocha
Agency: Butterbar
Creative Director: Karen X Cheng
Director, Producer: Emily Yau
1st AD: Carlos Martinez
Director of Photography: Ricardo Diaz
1st AC: Jonathan Bowerbank
Editor: Ryan McDowell
Media Strategy: Stephanie Benjamin
Art Director: Jannette Le
Art Director Assist: Michael Mack
Hand Model: Anthony Puah
Gaffer: Vanessa Woo
Grip: Lance Gegner
BTS Videographers: Ryan McDowell and Cole Winokur
Director of Content and Social: Christine Zalocha
Agency: Butterbar
Creative Director: Karen X Cheng
Director, Producer: Emily Yau
1st AD: Carlos Martinez
Director of Photography: Ricardo Diaz
1st AC: Jonathan Bowerbank
Editor: Ryan McDowell
Media Strategy: Stephanie Benjamin
Art Director: Jannette Le
Art Director Assist: Michael Mack
Hand Model: Anthony Puah
Gaffer: Vanessa Woo
Grip: Lance Gegner
BTS Videographers: Ryan McDowell and Cole Winokur
